Black background with white text reading "EST 2013 HAUS OF HEIR DAVENPORT, IOWA" in a stylish font.

Haus of Heir is a distinguished salon seeking to expand their market presence beyond their established word-of-mouth clientele. Despite their strong reputation and existing client base, they recognized the need to enhance their digital footprint to capture a larger share of their target market.

Modern hair salon with styling stations, illuminated mirrors, styling chairs, and a seating area with a brown leather tufted sofa and a small glass side table.

The Challenge

While Haus of Heir had built a successful business through word-of-mouth referrals and established a beautiful physical presence, they faced several key challenges:

Limited digital presence in an increasingly online-first market

Light blue star-shaped object with nested dark blue star

Difficulty attracting new clients outside their existing network

A blue star-shaped object with a shiny surface.

Website that didn't reflect their luxury in-house experience

Untapped potential in organic search traffic

A light blue four-pointed star-shaped graphic on a white background.

Homepage of Haus of Heir hair and beauty salon featuring a model with ruffled pink garment, with a tagline 'Where Unique Beauty Reigns Supreme.'

Strategic Approach

Drawing on our expertise in brand development and digital marketing, Annah Marketing developed a comprehensive solution focused on creating a cohesive brand identity and digital presence that would match Haus of Heir's sophisticated in-haus experience.

- Expanded their logo suite to provide versatility across all platforms
- Developed a distinctive color palette that reflected their creative positioning
- Established a consistent typography system
- Created cohesive brand guidelines to ensure consistency across all touchpoints
- Developed individual icons for the salon’s stylists to develop personal mini-brands within the brand
- Created a custom website that authentically represented the salon's brand identity
- Implemented modern design elements that reflected their high-end salon atmosphere
- Ensured seamless user experience across all devices
- Organized services and information in an intuitive, user-friendly manner
- Integrated clear calls-to-action to encourage bookings
- Implemented strategic internal linking to enhance site navigation
- Conducted thorough keyword research to identify optimal search terms
- Developed SEO-optimized content that resonated with their target audience
- Implemented technical SEO best practices in site architecture
- Created compelling service descriptions and salon information
- Developed a cohesive social media presence across platforms
- Created visually stunning templates to showcase the salon’s work, expertise, and provide education
- Implemented consistent branding across all social channels
- Established content pillars that highlight their services, team, and salon culture
- Developed engaging reels, many of which went viral cross-platform
- Crafted a content strategy that emphasizes their premium positioning and expertise