A woman smiling while applying makeup with a brush near her eye.
Black background with white text that reads "Uouvé" and "BEAUTY".

The Challenge

Uvé Beauty experienced stagnant organic social media reach and impressions, along with a decline in user-generated content (UGC) being tagged by their audience.

Light blue star-shaped object
A man with a beard and dark hair closed eyes and is holding a handful of eggs near his face. The eggs have the word 'LOVE' written on them. The photo is in black and white.

Strategic Approach

Annah Marketing partnered with Uvé to implement a strategic content schedule focused on increasing likes, comments, and shares through purposeful content. Leveraging competitor analysis and industry knowledge, we highlighted Uvé Beauty’s core competencies to generate a viral buzz around their new content. We also engaged with influencers and affiliates to amplify reach and engagement, creating authentic connections with their audience.

A stylized star or diamond-shaped symbol in teal on a white background.

Results Over 90 Days

7,939% increase in reach

Stylized teal star or diamond shape with four points on a white background

1,739% increase in impressions

A teal star-shaped icon on a white background.

99.4% increase in engaged non-followers

A teal star-shaped geometric figure on a black background.

261% increase in followers

Green star-shaped object with four pointed ends on a black background.
A hand turning a gold-colored sink faucet with water flowing out over a kitchen sink, with a window in the background. There is a sign that says 'CLEAN' near the window.
A person pouring water from a plastic bottle onto their hand while sitting in a car, with a scenic view of trees and a parking lot outside. Overlaying text reads: "When you're blending your makeup in the car and have your priorities in order."
A person holding a beige spherical beauty blender with a hole in the center. Text on the screen asks, 'Why does your blender have a hole in it?'

402K Cross-Platform Views

21 Million+ Cross-Platform Views

Close-up of a person's arm being applied with makeup using a brush, with text overlaid that reads 'IM IN SHOCK. 100/10!!!!' and a shocked face emoji.

45.5K Cross-Platform Views

19.3K Cross-Platform Views

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